Immortalize your perfume now, before it's too late!
Books & Guides
Philip Goutell
Lightyears, Inc.
The books and guides advertised on this page are my own. They can help guide you through the process of creating and marketing your own perfume. All titles are available as instant pdf downloads. Some are also available in softcover, through Amazon.
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How to create an international production formula for your homemade perfume
While a formula is nothing more than a recipe, a simple piece of paper, it is the key to unlocking your perfume's commercial value. If you want to make money with your fragrances you quickly understand how important your formulas are. The ability to produce an accurate formula is the skill that sets the serious fragrance creator apart from the casual hobbyist.
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Creating your own perfume from dropper bottles: Methods, mechanics, and mathematics
If you are developing your own perfumes, likely you are working with dropper bottles, squeezing out a few drops of this and a few drops of that until you have a fragrance you are proud to call your own ... and proud to share with others, either as gifts — or for money!
Now, if you want to "scale up" your project and produce a quantity of bottles, you come up against a production hurdle. Dropper bottles are slow! Creating your own perfume from dropper bottles: Methods, mechanics, and mathematics takes you through the simple but important steps that allow you to use professional measurements and produce many bottles of your fragrance in a fraction of the time.
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Creating Your Own Perfume With A 1700 Percent Markup!
You may have the right scent, you may have the right promotion, but without the right markup you will not make money. Large markups are what make perfume profitable. First you must cover production costs, then promotion costs, then discounts to retailers and wholesalers. But then, if you've done it right, you have a generous profit. The lessons we learned developing our first fragrance continue to guide us. We documented what we did, step by step, so we could do it again and so others could do it too. The guide is called Creating Your Own Perfume With A 1700 Percent Markup! It is available here as an instant download in pdf format or as an photo-illustrated softcover edition at Amazon.
- How To Launch Your Own Perfume Company: A Simple Business Plan
This strategy involves becoming a source of perfume. Rather than establishing a "brand" and selling your creations under your own brand name, you develop a businesss that provides product to perfume entrepreneurs. One advantage of this business is that, rather than having to "front" the money needed to market a new perfume, clients pay both your costs and some percentage of your profit in advance, before you undertake their projects. Selling and management skills are required but the results can be a fine, full-time or part-time business.
Also available in soft cover from Amazon — or read more about this book.
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Phil's Perfume Production Checklist
Picture this: money is being poured into your project when you discover a small but important step you missed in your planning. Now you face a big mess-up that will burst your budget, delay production, and make you look incompetent with your investors.
In the rush to "strike while the iron is hot" it's easy to overlook "small" but important details that can boomerang on you with big, nasty consequences.
My Perfume Production Checklist can save you from this embarrassment and make your work more professional.
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Sample Celebrity Licensing Contract
Lawyers for top celebrities are quite particular when they allow their clients to sign a licensing agreement. They tie up loose ends you've probably never thought of. We have a sample of a licensing contract that was signed by a top celebrity to license the use of their name (name redacted). In this case the celebrity held the power and that is reflected in the terms. If you are seeking partners or investment money, you might want to read this 42-page licensing agreement first. You will get quite an education (as I did)!
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How To Create A More Valuable Name For Your Perfume
A name can be an important selling tool but, when you understand the technical facts about naming a perfume and the rights you thereby create, the name you select can not only help you sell your perfume but can also give you a valuable intellectual property which depends on the name alone, independent of your success in selling the fragrance.
Also available in a soft cover edition from Amazon — or read more about this book.
Perfumery Course
Learn perfumery. Create your own fragrances from scratch, from professional aroma materials. Our friends at PerfumersWorld offer their very reasonably priced home study Foundation Course: The Art and Technology of Fragrance Creation. The package includes well structured lessons and all lab supplies and aroma materials needed to create a very wide variety of fragrances.
There is no better time than now to develop your skill as a perfumer and begin to compound your own fragrances.
PerfumersWorld is also a source of a very wide range of perfumery creation materials which they make available in both large and small quantities (no minimum order). Listings of other sources of perfumery materials and equipment can be found here.
